MyHealthcareExecutive

The Resource for Healthcare Executives

MyHealthcareExecutive is an online community and resource for healthcare executives across the country, focusing on supporting and educating senior level healthcare executives with up to date industry white papers and education articles provided by healthcare experts. In addition, MyHealthcare Executive provides a resource to find service providers, an online community, a job center to post and find jobs and a place to find upcoming events both locally and nationally.

  • I thought it might be interesting to take a little bit of a different look at one component of a very important area for success in transition: preparation. This is an easy, but often overlooked way to differentiate yourself in a highly competitive market. You would not believe how many people neglect this part of the process and basically fly by the seat of their pants. So today I will share...
  • Turning the healthcare delivery model upside down
    For decades, the model for delivering healthcare in the U.S. has been slowly decentralizing, as an increasing number of surgical procedures are performed at ambulatory care facilities. The old notion of the hospital as the one-stop shop for all health needs has evolved to the point that a majority of surgical procedures today are performed at ambulatory care units (ACUs) and other outpatient...
  • Separating Yourself From the Competition
    Today’s national healthcare reform, combined with the changing direction of the healthcare industry, is making both internal and external transition much more challenging.
There are many components to an excellent and successful transition, but the one that challenges healthcare professionals the most is the area of
self-promotion. When I was growing up, my father often stated, “If you work...
  • After 20+ years in the business of career development, I've come to realize that most people decide whether to leave an organization or to stay with the organization based on emotion rather than logic. We often see candidates make decisions based on several factors present in the next opportunity instead of looking at the entire big picture as they should. They will get caught up in one or two...
  • Telephone hold time presents unparalleled opportunities for hospitals to improve the patient experience
    Healthcare providers and hospital call centers rely on the phone to connect people to their services, but do they consider the impact the phone has on the total patient experience during times when people wait on hold? Do they understand that the experience patients have with their hospital begins with the first phone call and is colored by every phone call after that? Now, more than ever,...
  • Dissecting New Opportunities On Pinterest and Facebook
    Blogs, Google+, LinkedIn, Tumblr, StumbleUpon, Pinterest, YouTube…I’m on lots of social media platforms because it’s my job to know each. But when I meet healthcare clients, one of the most frequent questions asked is “Which social media platforms are truly necessary and valuable for a healthcare organization? Critical mass is what matters most. Where are the most people concentrated. Pinterest...
  • Lower Costs and Increase Patient Volume to Key Service Lines with Online Patient Reviews
    Two important keys to success for any organization are customer satisfaction and having a system in place to attract new customers, and this is especially true for healthcare organizations and medical practices. There has been a lot of emphasis lately on companies getting reviews on Google+ and other review sites, and this underscores the necessity of online patient reviews to ensure the...
  • Impact Every Journey With The Right Digital Signage Content
    There is no time like the present to end cancer. When we stop cancer, we also prevent the endless waiting for treatment, physician appointments, test results, and more. Until that time, cancer is a challenge at best and waiting in healthcare is unavoidable. Waiting, however, gives hospitals unparalleled opportunities to change the patient experience by bringing patients and family members...
  • If you’re reading this article, you have probably recognized growing momentum of Enterprise Resource Planning, (ERP), in healthcare. Perhaps your organization has already begun down the path of using ERP systems. Many people are making a fairly compelling case that ERP may be the answer to many of the business challenges that come with operating a large health care organization.  Indeed,...
  • This is Part 1 in a series on marketing strategies that community hospitals use to compete with larger medical centers or AMCs – in other words, the Big Dogs.
    Despite the number of mergers and consolidations in the healthcare industry, there are still plenty of smaller, community hospitals out there trying to compete with academic medical centers, major health systems and tertiary-level providers—in other words, the “Big Dogs.” In some cases, these community hospitals are bumping up the flagship facilities from their own systems.  ND&P works...
  • Strategic mapping empowers organizations to go the distance in marketing success.
    You’ve taken a journey at some point in your life. No doubt a map has guided your pilot, given context to your GPS coordinates, or directed your taxi driver. Maps are our way-finders. They guide us through new territories and make the unfamiliar familiar. Maps chart our course, connect us with fellow travelers, and—finally—maps let us know when we’ve arrived. Within healthcare marketing a...
  • The healthcare industry is moving towards transparency in quality, pricing, physician ownership, physician affiliation, and a myriad of other potential transparency-related topics.  The reality is that as we move towards a consumer-driven healthcare system, transparency of information is a consistent theme.  Your role as a marketing or planning professional is to make sure that market...
  • The Case For Working Your Healthcare Marketing Department As A Newsroom
    In the Don Draper era, advertising campaigns were extensively prepared and meticulously launched, with each aspect of the campaign pre-determined. If this is still the way your hospital marketing department runs, you likely aren’t achieving the hoped-for success. The much-lauded University of Pennsylvania’s Wharton School of Business has launched an offshoot research project known as the...
  • With the election behind us, the Affordable Care Act will now certainly be implemented. CMS has estimated that the cost of healthcare in the US will reach roughly $3.2 trillion in 2013, with supply costs likely to surpass $400 billion.[1] Meanwhile, healthcare organizations (HCOs) are being required to provide higher quality care at lower costs. Bundled payments, ACOs and other approaches,...
  • Understanding the New Marketing Dynamic: Targeting patients in different stages of their decision making process
    Traditional marketing strategies put most of their emphasis on brand awareness and mass media promotion, deliberately allocating the majority of the organization’s resources to tactics that attempt to generate control over an audience.  This is why traditional marketing is limited. The Internet has created a new dynamic where consumers are free to consider, evaluate, decide and bond with...
  • How healthcare marketers can take advantage of mobile marketing
    Healthcare marketers need to engage with their patients where they are, and these days many people are coming to rely on their smartphones to access the information they need on a daily basis while they’re on the go, rather than being chained to a desktop computer. They use their smartphone to check their calendars, look up information about products and services they need, and coordinate...
  • It’s a familiar scenario that plays out in hospital marketing departments all over the country: You’re planning the next issue of your hospital’s community magazine and the CEO insists on featuring a new 64-slice CT scanner recently purchased on the cover… A service line manager receives an accreditation that he feels would make for a great article in your health and wellness e-newsletter… A...
  • The current status of networking—both for individuals who are in career transition or those who are gainfully employed—has become too transactional. For many, the word itself has taken on a negative connotation, and the approach has become too one-dimensional: “I need a job lead” for those in transition, while for those not in transition, it’s about skipping the process and jumping straight to...
  • Today, we have a widening gap between the supply and demand of physician services. On the supply side, an increasing proportion of physicians are reaching retirement age, and younger physicians are impacting productivity standards as they seek balanced lifestyles. On the demand side, an aging and diversifying population will continue to strain physician resources as more services are required....
  • The necessary ingredients and optimal approach to completing a Medical Staff Development Plan in the post-reform era.
    The necessary evolution of Medical Staff Development Planning for hospitals and health systems has been profound.  What started as a compliance-only exercise in 1997, smartly began to include the strategic needs of sponsoring hospitals in recent years, and now must consider the post-reform realities of these same hospitals. Today, there are six necessary ingredients for a strategically...
  • 3-Steps for building adaptive business capabilities
    As every health care executive knows, this industry changes faster than organizations can adapt. Though it is rare, now and again something happens that actually increases clarity for health care administration. With the reelection of Barack Obama, the Affordable Care Act, love it or hate it, is here to stay. Though the administration of the ACA is not without confusion, executives can at least...
  • Hospitals that actively pursue better healthcare ratings and rankings are coming out ahead.
    Many healthcare marketers are feeling the pressure to assist their organizations with improving national rankings. Of growing importance, these quality, service and financial indicators are helping hospitals to differentiate their services, recruit talent and benchmark their progress with employees and community stakeholders. For this reason, investing time and resources in improving these...
  • This is the second in a series of articles on the role of marketing in the face of a changing healthcare environment.
    As one of the keynote speakers at the recent AHA Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference so aptly described, “Today’s healthcare marketers are standing with one foot on the dock and one foot in the boat.” The foot on the dock is our traditional fee-for-service model. In this world, our efforts are directed at growing volumes and market shares and seeking...
  • How hospitals are attracting patients and earning trust through video.
    A lightbulb is only as good as the electrical wiring and switch it’s attached to. You need multiple parts, and a power source to effectively turn on the light. The same is true for consumers and marketers: You can have a great website, blog, Twitter account, etc., but you need something to be the power source. Something that illuminates and illustrates the point you are driving home with words...
  • The call-to-action is one of the most important, yet often overlooked, elements of marketing content. Follow these guidelines to get your CTAs noticed and ensure readers take the next step.
    The average consumer is bombarded with more than 5,000 marketing messages every day, according to the Content Marketing Institute. From traditional channels such as TV, radio, and billboards to social media, mobile, and other digital marketing platforms, there’s no shortage of content to be consumed—or ignored. Consider these staggering statistics about the volume of media and marketing...
  • Updating your "soft skills" may secure your job and help to climb the corporate ladder
    From the Director to C-Suite level executives, many of these individuals leaving their organization are for reasons that were not fully their choice, the lack of utilization or understanding of soft skills is a major contributing factor in an estimated 90% of separations. Think about that: The separation was not because they lacked hard skills, as all were subject matter experts in areas such...
  • How Twitter breeds expert positioning and patient loyalty in 140 characters or less.
    There’s a day coming soon when saying you don’t have a Twitter account will be like saying you don’t have a cell phone. More and more, social media is becoming a part of the fabric of our daily lives, and the healthcare field is no exception. In an industry where privacy abounds, social media outlets such as Twitter have a place that’s less for opinions and more for expert positioning and...
  • Print & Digital Integration: The Marketer’s Imperative
    Now more than ever, marketers need clarity on which channels are most effective for specific audiences and how to invest marketing dollars for maximum return on investment. Too many of today’s marketers are making knee-jerk decisions to go all-digital based on C-level mandates, the latest e-marketing trend, or misconceptions of improved ROI that aren’t backed by solid data. Marketers pinning...
  • Part 2 of a Two-Part Series
    The Patient Protection and Affordable Care Act (PPACA) and its companion tax code require tax exempt healthcare organizations to complete a Community Health Needs Assessment (CHNA).  In Part 1 of this series, we introduced six steps to develop a meaningful CHNA:   1.  Develop the Organization’s CHNA Team; 2.  Utilize IRS Notice 2011-052 to Develop the Broad Framework for the...
  • Part I of a Two-Part Series
    The Patient Protection and Affordable Care Act (PPACA) passed by Congress in March 2010 is recognized as one of the most important pieces of health care legislation to pass since the Medicare and Medicaid programs were signed into law in 1965.  In its current form, PPACA focuses on the health care delivery model and its relationship to patient care.   Although PPACA may undergo...
  • This is the first in a series of articles on the role of marketing in the face of a changing healthcare environment.
    The 1980s will be remembered for power dressing, Flashdance, big hair and the proliferation of newly minted MBAs. From a healthcare perspective, this decade saw the rise of managed care, hospitals acquiring medical practices and a growing interest in wellness and health promotion.  Just like skirt lengths and hairdos, some things just keep cycling around – resurfacing for an encore. Today...
  • The looming shortage and mal-distribution of physicians in the U.S. is well documented.  The overall projected shortage of physicians across the U.S. is expected to be 91,500 (45,400 in primary care and 46,100 subspecialists) physicians by 2020 and growing to 130,600 by 2025.  In addition, the number of physicians per 100,000 of population varies greatly by market, and it remains...
  • "The processes we use are perfectly designed to deliver the outcomes we get." - Paraphrased from Don Berwick
    A colleague of mine at the Harvard Business School once told me about an informal poll he had conducted with classes of MBAs and executives over many years of teaching. He asked: "Of the people you've hired, what proportion of them (a) met, (b) failed, or (c) exceeded your expectations?" He reported that every class--though not every individual in each class--came up with the same answer: a...
  • Patients are increasingly relying on their smartphones to access the Internet, and hospitals and healthcare systems need to recognize the importance of being where their patients are searching for vital medical information. By developing mobile campaign websites that tie into hospital business initiatives, healthcare organizations will discover that they are better positioned to engage with...

Login form

Login

Enter your MyHealthcareExecutive username.
Enter the password that accompanies your username.
Loading